Berlin/services
§ JOURNALField notes on SEO & AEO

Notes from the search frontier.

How we think about ranking, citations, and getting quoted by the answer engines — written by the team doing the work. No fluff, no gated PDFs.

Animated image of a human agent, representing Agent Berlin standing on a server block that represents MCP
Agent ExperienceFeatured

Agent Berlin MCP Server is Live

We've launched the first MCP server from an AEO/SEO platform. Now you can query your traffic data, search across your pages and competitors, and update your brand profile, all through natural language in ChatGPT, Claude, Cursor, or Claude Code.

Sherin Thomas (boatbuilder)
Dec 24, 2025 2 min
Illustration of a honey jar attracting AI icons like chatbot, search, eye, and speech bubble, with the text ‘Honeypot for AI SEO’ above.
Agent Experience

Setting Up Honeypots to Monitor AI Agent Crawling Behavior for SEO

Sherin Thomas (boatbuilder)·9 min
Illustration of an AI robot examining a website through a magnifying glass, observing only a reflected version to symbolize cached content access
Agent Experience

How LLMs Like ChatGPT Really Crawl the Web And Cache Content: An AI Agent Behavior Experiment

Sherin Thomas (boatbuilder)·10 min

Latest

7 articles
Build Trust Fast Without Big Logos: Proof Assets Guide
Article

Build Trust Fast Without Big Logos: Proof Assets Guide

Establish credibility without Fortune 500 clients using testimonials, transparency, third-party badges, and structured data that helps both humans convert and AI cite your authority.

Sherin Thomas (boatbuilder)
Dec 19, 2025 35 min
Marketing Automation vs Agency: Which Fits Your Startup?
Article

Marketing Automation vs Agency: Which Fits Your Startup?

Marketing automation costs 60-80% less than agencies while scaling infinitely. Learn when each approach works best for early-stage startups with limited budgets.

Sherin Thomas (boatbuilder)
Dec 19, 2025 19 min
How AI Automates Inbound Marketing for Small Teams
Article

How AI Automates Inbound Marketing for Small Teams

AI-powered automation eliminates repetitive inbound marketing tasks, letting small teams achieve enterprise-level output without hiring. Execute faster with intelligent workflows.

Sherin Thomas (boatbuilder)
Dec 19, 2025 22 min
How AI Marketing Platforms Drive Multi-Channel Growth
Article

How AI Marketing Platforms Drive Multi-Channel Growth

AI marketing platforms automate optimization across Google, ChatGPT, and social channels, delivering measurable growth through real-time adjustments and unified analytics.

Sherin Thomas (boatbuilder)
Dec 19, 2025 27 min
Schema for SaaS in 2026: 6 Markups That Actually Work
Article

Schema for SaaS in 2026: 6 Markups That Actually Work

Six essential schema markups boost SaaS visibility in search and AI engines. SoftwareApplication, FAQ, HowTo, Organization, Product, and Review schemas drive results.

Sherin Thomas (boatbuilder)
Dec 19, 2025 22 min
On-Page SEO Upgrades That Rank Service Pages Faster
Article

On-Page SEO Upgrades That Rank Service Pages Faster

Transform service page rankings in weeks with strategic title tags, header restructuring, internal links, schema markup, and content depth—no full redesign needed.

Sherin Thomas (boatbuilder)
Dec 19, 2025 25 min
Visibility to Pipeline Scorecard CEOs Trust
Article

Visibility to Pipeline Scorecard CEOs Trust

A 3-layer scorecard framework connects marketing visibility to pipeline revenue. Track leading indicators, conversion rates, and revenue metrics to earn CEO buy-in.

Sherin Thomas (boatbuilder)
Dec 19, 2025 23 min